https://dijitalpi.com/en/blog/ Current strategies, guides and the weekly AI marketing newsletter on SEO, advertising, artificial intelligence and growth. en Mon, 03 Aug 2026 07:16:23 GMT https://dijitalpi.com/en/ai-marketing-newsletter-3-august-2026/ https://dijitalpi.com/en/ai-marketing-newsletter-3-august-2026/ Mon, 03 Aug 2026 07:16:23 GMT Newsletter Apple pricing Siri AI, LinkedIn's AI content filter and what the Reddit–Google tension means for marketing; this week's newsletter with DijitalPi's commentary. https://dijitalpi.com/en/what-is-geo-generative-engine-optimization/ https://dijitalpi.com/en/what-is-geo-generative-engine-optimization/ Sat, 01 Aug 2026 23:14:44 GMT Blog GEO is the discipline of getting cited as a source in AI search answers: why it emerged, how it works, the core techniques, its relationship with SEO and who needs it. https://dijitalpi.com/en/how-to-do-ai-content-quality-control/ https://dijitalpi.com/en/how-to-do-ai-content-quality-control/ Fri, 31 Jul 2026 20:41:49 GMT Blog A human-supervised process for AI content: what to check, the criteria, source and citation verification, reading detection scores, SEO/GEO audits and a sustainable workflow. https://dijitalpi.com/en/ai-marketing-newsletter-27-july-2026/ https://dijitalpi.com/en/ai-marketing-newsletter-27-july-2026/ Mon, 27 Jul 2026 06:07:42 GMT Newsletter ChatGPT for Small Business, the Meta AI assistant, Google Zero and more: this week's AI developments for marketers with DijitalPi's commentary. https://dijitalpi.com/en/ai-marketing-newsletter-20-july-2026/ https://dijitalpi.com/en/ai-marketing-newsletter-20-july-2026/ Mon, 20 Jul 2026 06:18:02 GMT Newsletter Google AI Mode, Gemini Notebook, Meta's ad records and more: this week's AI developments affecting the marketing world, with DijitalPi's commentary. https://dijitalpi.com/en/what-is-the-n8n-mcp-server/ https://dijitalpi.com/en/what-is-the-n8n-mcp-server/ Wed, 15 Jul 2026 12:00:00 GMT Blog The n8n MCP server connects AI tools such as Claude Code, Claude, ChatGPT and Cursor directly to your n8n installation, so you describe what you want in natural language and the tool builds the workflow. https://dijitalpi.com/en/ai-marketing-newsletter-15-july-2026/ https://dijitalpi.com/en/ai-marketing-newsletter-15-july-2026/ Wed, 15 Jul 2026 07:25:47 GMT Newsletter From Spotify's AI assistant to the Google Images refresh and GPT-5.6's corporate push — the week's AI developments with the highest marketing impact. https://dijitalpi.com/en/ai-marketing-newsletter-13-july-2026/ https://dijitalpi.com/en/ai-marketing-newsletter-13-july-2026/ Mon, 13 Jul 2026 06:07:48 GMT Newsletter In the marketing world this week: Google AI ad labelling, the business world with GPT-5.6, Meta's retreat and more. With DijitalPi's commentary. https://dijitalpi.com/en/ai-marketing-newsletter-8-july-2026/ https://dijitalpi.com/en/ai-marketing-newsletter-8-july-2026/ Wed, 08 Jul 2026 16:05:47 GMT Newsletter Meta Muse Image, Claude Cowork on mobile, Notion Agents and X's content tools — DijitalPi's weekly AI round-up for marketers. https://dijitalpi.com/en/how-artificial-intelligence-is-used-in-digital-marketing/ https://dijitalpi.com/en/how-artificial-intelligence-is-used-in-digital-marketing/ Thu, 05 Mar 2026 07:50:56 GMT Blog In the world of digital marketing, artificial intelligence has become something of a turning point. While this technology offers marketers incredible opportunities, it also brings new challenges with it. https://dijitalpi.com/en/performance-marketing-agencies-innovative-strategies-and-success-stories/ https://dijitalpi.com/en/performance-marketing-agencies-innovative-strategies-and-success-stories/ Wed, 10 Dec 2025 21:04:03 GMT Blog The innovative strategies and success stories performance marketing agencies offer are creating a major transformation in the world of digital marketing. https://dijitalpi.com/en/how-to-introduce-your-business-to-ai-in-chatgpt-and-gemini-geo-guide/ https://dijitalpi.com/en/how-to-introduce-your-business-to-ai-in-chatgpt-and-gemini-geo-guide/ Wed, 10 Dec 2025 19:44:37 GMT Blog How to move from SEO to GEO: how LLMs consume information, the three golden rules of AI visibility, four steps to apply, the Bing angle and an action checklist. https://dijitalpi.com/en/why-you-should-work-with-a-digital-marketing-agency/ https://dijitalpi.com/en/why-you-should-work-with-a-digital-marketing-agency/ Fri, 28 Nov 2025 19:10:51 GMT Blog For those wanting to rise in the world of digital marketing, defining the right strategies can be difficult. With a new trend emerging every day, knowing which steps will move your audience can genuinely give you a big advantage. https://dijitalpi.com/en/healthcare-advertising-prohibitions-and-regulation/ https://dijitalpi.com/en/healthcare-advertising-prohibitions-and-regulation/ Wed, 12 Nov 2025 09:10:52 GMT Blog Date of publication: 12 November 2025. Official Gazette number: 33075. Published by the Ministry of Health. The purpose of the regulation: the new regulation aims for promotional and informational activity in healthcare to be carried out ethically. https://dijitalpi.com/en/how-to-make-use-of-artificial-intelligence-in-healthcare/ https://dijitalpi.com/en/how-to-make-use-of-artificial-intelligence-in-healthcare/ Wed, 29 Oct 2025 08:12:24 GMT Blog AI across healthcare: the model types, clinical uses by specialism, patient experience and CRM, hospital operations, data protection ethics and a project roadmap. https://dijitalpi.com/en/why-do-kpis-matter-kpi-types-and-how-to-set-them/ https://dijitalpi.com/en/why-do-kpis-matter-kpi-types-and-how-to-set-them/ Thu, 23 Oct 2025 11:57:18 GMT Business Management KPIs explained: the financial, customer and process types, the SMART setting process, how they are measured, the KPI–OKR difference and examples by sector. https://dijitalpi.com/en/marketing-budget-setting-strategies/ https://dijitalpi.com/en/marketing-budget-setting-strategies/ Tue, 07 Oct 2025 16:57:17 GMT Blog Nine methods of setting a marketing budget — from percentage of sales to zero-based and performance-based budgeting — with their pros, cons and digital examples. https://dijitalpi.com/en/what-is-a-call-to-action-cta/ https://dijitalpi.com/en/what-is-a-call-to-action-cta/ Mon, 11 Aug 2025 13:12:10 GMT Blog One of the most important elements of building a successful marketing strategy online is using an effective call to action. So what is a CTA, and how do you write one that converts? https://dijitalpi.com/en/a-guide-to-building-a-successful-marketing-campaign/ https://dijitalpi.com/en/a-guide-to-building-a-successful-marketing-campaign/ Mon, 11 Aug 2025 13:09:59 GMT Blog Building successful campaigns requires more than simply promoting a product. Strategic thinking, understanding your audience and producing effective content are the core elements. https://dijitalpi.com/en/a-b-testing-a-guide-for-beginners/ https://dijitalpi.com/en/a-b-testing-a-guide-for-beginners/ Wed, 06 Aug 2025 10:00:48 GMT Blog A/B testing is an important method used to increase the effectiveness of digital marketing strategies. This guide explains step by step how beginners can run effective tests on landing pages. https://dijitalpi.com/en/10-golden-digital-marketing-strategies-from-20-years-of-experience/ https://dijitalpi.com/en/10-golden-digital-marketing-strategies-from-20-years-of-experience/ Wed, 06 Aug 2025 09:56:48 GMT Blog Ten strategic lessons distilled from more than 20 years in digital marketing: data-driven decisions, customer experience, storytelling, 360-degree channels and more. https://dijitalpi.com/en/how-to-write-seo-friendly-meta-descriptions/ https://dijitalpi.com/en/how-to-write-seo-friendly-meta-descriptions/ Tue, 05 Aug 2025 14:02:08 GMT Blog If you want to improve your website's SEO, writing meta descriptions is an important step. Here are the tips to consider when writing them. https://dijitalpi.com/en/influencer-marketing-on-social-media-platforms/ https://dijitalpi.com/en/influencer-marketing-on-social-media-platforms/ Tue, 05 Aug 2025 13:59:18 GMT Blog Which platforms suit influencer marketing, four recommendations for companies, why over-managing influencers backfires, and four questions for choosing the right ones. https://dijitalpi.com/en/instagram-broadcast-channels-go-global/ https://dijitalpi.com/en/instagram-broadcast-channels-go-global/ Tue, 05 Aug 2025 13:56:02 GMT Blog According to Meta CEO Mark Zuckerberg, Instagram Broadcast Channels are now being made available to users worldwide. Here is what you need to know. https://dijitalpi.com/en/facebook-conversions-api-and-server-side-setup-service/ https://dijitalpi.com/en/facebook-conversions-api-and-server-side-setup-service/ Tue, 05 Aug 2025 13:50:15 GMT Blog Server-side tracking that survives cookie blocking: packages, the GTM events included, GCP versus a dedicated server, and answers to the common questions. https://dijitalpi.com/en/optimise-google-ads-spend-with-negative-keyword-lists/ https://dijitalpi.com/en/optimise-google-ads-spend-with-negative-keyword-lists/ Tue, 05 Aug 2025 13:42:05 GMT Blog Using Google ad accounts efficiently is very important in digital marketing. Here is how the strategic use of negative keywords can optimise your ad campaigns. https://dijitalpi.com/en/crm-setup-the-power-of-crm-for-customer-focused-marketing/ https://dijitalpi.com/en/crm-setup-the-power-of-crm-for-customer-focused-marketing/ Tue, 05 Aug 2025 13:33:21 GMT Blog CRM is the process of organising and improving a business's relationships with its customers, and it matters for digital marketing campaigns in several ways. https://dijitalpi.com/en/digital-marketing-glossary-100-important-terms/ https://dijitalpi.com/en/digital-marketing-glossary-100-important-terms/ Tue, 05 Aug 2025 13:24:37 GMT Blog The 100 most frequently used terms in digital marketing, defined one by one — from A/B testing and attribution to sales funnels and programmatic advertising. https://dijitalpi.com/en/what-is-google-amp-accelerated-mobile-pages/ https://dijitalpi.com/en/what-is-google-amp-accelerated-mobile-pages/ Tue, 05 Aug 2025 13:21:54 GMT Blog Google AMP (Accelerated Mobile Pages) was designed for building web pages that load quickly on mobile devices, giving customers a better experience. https://dijitalpi.com/en/the-18-most-important-benefits-of-content-marketing/ https://dijitalpi.com/en/the-18-most-important-benefits-of-content-marketing/ Tue, 05 Aug 2025 13:18:54 GMT Blog Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content in order to attract and retain a defined audience.