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E-commerce · Scope to be defined during discovery

Image-Based Product Identification and Catalogue Candidate System

We design an AI system that reviews a customer photo against product catalogue entries, with source and recency details. The system prepares a list of possible products and variants but does not treat it as a final decision. If the image quality is poor or there are several strong candidates, the suggestion does not become an action; a catalogue specialist makes the final assessment.

Representative e-commerce catalogue panel with a work queue, checks and an audit trail: image product candidate queue
Image product candidate queue Representative interface — contains no real data. Images are authorised and anonymous. The panel does not confirm product identity or create catalogue records.

The problem

In day-to-day operations, customer photos and product catalogue data arrive in separate records and files, preventing the team from reviewing the same case in a single view.

As a result, the link to source data may be lost while preparing a list of possible products and variants, leading to repeated checks and uncertainty about the basis for the decision.

Incomplete automation may overlook poor image quality or the presence of several strong candidates, while unsuitable automation carries the risk of ordering the wrong variant.

What we set out to improve

  • Time taken for the draft list of possible products and variants to be ready for review
  • Correct routing of records to the appropriate specialist queue when image quality is poor or there are several strong candidates
  • Logging of suggestions amended or rejected by the catalogue specialist

How the system works

  1. 01 Retrieve the customer photo and product catalogue data from an authorised source
  2. 02 Verify the source system, record identifier and recency details
  3. 03 Transform the fields into the target process schema
  4. 04 Prepare a draft list of possible products and variants
  5. 05 Compare the draft with business rules and source records
  6. 06 Check for the exception: image quality is poor or there are several strong candidates
  7. 07 The catalogue specialist approves, amends or rejects the draft
  8. 08 Write the input, suggestion, amendment and final decision to the audit log

Methods we used

  • Source-traceable data extraction for the customer photo and product catalogue
  • Structured output that constrains the fields in the list of possible products and variants through business rules
  • An exception gate for poor image quality or the presence of several strong candidates
  • A queue showing the source and suggestion together for the catalogue specialist
  • Duplicate-processing prevention and rollback records to manage the risk of ordering the wrong variant

Where people stay involved

The catalogue specialist owns the final decision. The workflow pauses when image quality is poor or there are several strong candidates, and the supporting records are presented to the specialist. The specialist can amend or reject the suggestion, or stop the process.

Data and security

Only the fields required for the task are processed from the customer photo and product catalogue. Source-system permissions are preserved, and personal and commercially sensitive data is minimised before being passed to the model. Every read, suggestion, human amendment and write to the target system is logged.

Who this suits

A good fit

  • E-commerce teams that carry out repeated reviews
  • Companies with defined source ownership and approval responsibility
  • Organisations that want exceptions to remain under human oversight

Not a good fit

  • When source data is not current
  • When the decision owner and rollback process have not been defined
  • When the existing method is sufficient for the low volume of cases

Frequently asked questions

What data is used?

The system uses customer photos and the product catalogue. Exact connections, fields and retention limits are defined during the access review.

How are exceptions handled?

The workflow pauses when image quality is poor or there are several strong candidates. The record is sent to the catalogue specialist's queue with its source evidence.

How is unsuitable automation constrained?

Because of the risk of ordering the wrong variant, no final action is taken without human approval. The source, suggestion and human decision are logged separately.

Project led by:DijitalPi

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