How does tracking setup work with GTMMACHINE?
With GTMMACHINE, we review the tracking plan, tag setup, conversion connections and accuracy findings together. The diagram below shows new setup, tracking audit and conversion tracking scenarios. Each scenario uses the steps it needs.
Inputs
- WebsitePages and interactions to measure
- Measurement goalsCustomer actions you want to track
- Tracking and ad accountsAccounts used for the setup
- Existing trackingCurrent tags and conversion settings
How we work
- Audits leave settings aloneAccuracy checks only read data
- Publishing needs approvalImports wait for approval
- Specialists review the setupThey check it against the plan
Outputs
- Tracking planWhat to measure and how to measure it
- Tag setupTracking tags awaiting publish approval
- Conversion connectionsConversion tracking for ad accounts
- Accuracy reportFindings on existing conversion tracking
Our team prepares the tracking plan and setup. Imports and publishing wait for approval.
- Plan: The GTMMACHINE toolkit is used to prepare a tracking plan for your site; you see which actions will be measured, why and how.
- Setup: GTMMACHINE is used to prepare GTM and GA4 tags according to the plan; you see the setup submitted for approval.
- Connect: GTMMACHINE is used to prepare Google Ads conversions and the Meta pixel connection; you see the destination for each interaction.
- Audit: The GTMMACHINE accuracy audit examines existing tracking without changing settings; you see conversion findings that need review.
- Approval: Importing and publishing wait for your approval in the GTMMACHINE workflow; you see the plan and setup for review with our specialists.
- Publication: Our team imports and publishes the approved setup; you see which tags have gone live.
- Handover: Our team shares the setup record and review findings; you see completed work and tracking areas that need follow-up.
GTMMACHINE's working rules
- Audits leave settings alone: Accuracy checks only read data; identifying an issue does not mean the account has been changed.
- Publishing needs approval: Importing and publishing wait for your decision and our specialists' review.
- Specialists review the setup: Our team compares tags and conversion connections with your tracking plan.
The sample screen below shows an event list, triggers, destinations and tracking accuracy findings. This sample view contains illustrative data, not a real client setup or performance result.
GTMMACHINE sample screen
Events and accuracy findings
- Form submissionVerified
- Trigger
- Successful submission
- Destination
- GA4
The test event appeared at the destination.
- Phone link clickMissing
- Trigger
- Phone link
- Destination
- Google Ads
The test click did not appear at the destination.
- WhatsApp link clickAwaiting approval
- Trigger
- WhatsApp link
- Destination
- GA4
The prepared connection awaits publishing approval.
- PurchaseDouble counting
- Trigger
- Transaction completed
- Destination
- Meta pixel
The test transaction was counted again.
Audit checks
- Tracking plan comparisonReviewed
- Destination event checkMissing event found
- Duplicate count checkReview needed
- Account settings preservationRead only
- Import and publicationAwaiting approval
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Why does measurement come before advertising?
Advertising reviews depend on the actions you define as conversions. Counting a form again, missing a purchase or firing a tag on the wrong interaction can affect budget decisions. We do not treat a click on a phone or WhatsApp link as a completed conversation or sale.
Our team first examines which actions you consider successful and how they are measured. We use the findings in advertising decisions through our Google Ads management service. Where sales close outside the website, we plan offline conversion setup separately.
Your options for Google Tag Manager setup
- An external agency: You receive a setup, specialist review and report. If follow-up and website code changes are outside the agreement, your own team needs to handle them.
- Your own team: You keep website knowledge and account decisions in-house. Tags, the data layer, consent behaviour and testing require technical time and expertise.
- DijitalPi with GTMMACHINE: You receive a tracking plan, a setup for approval and accuracy findings. Our team handles implementation; you provide account access, business objectives, developer support where needed and publishing approval.
What does our Google Tag Manager setup cover?
- Tracking plan: Our team maps interactions such as forms, phone links, WhatsApp and purchases to your objectives. Each event has a defined trigger and destination.
- GTM and GA4 setup: Our team organises the container, tags and triggers according to the plan. We review an existing setup before replacing it.
- Advertising connections: Our team prepares Google Ads conversions and the Meta pixel connection. We distinguish conversion needs from remarketing needs when agreeing the scope.
- Data layer and custom events: Our team defines the information the website needs to provide and plans code changes with the developer responsible. For ecommerce, we assess product views, cart actions, checkout and purchases.
- Testing and verification: Our team checks that tags fire on the intended action, looking for missing events and double counting. We share findings alongside fixes and approval tasks.
- Handover and use: At handover, our team shares the setup record, test results and tasks that need follow-up. For sites where we carry out the setup, we provide technical support for 30 days after setup. We agree on training and support beyond this period at the start.
The data layer carries event information from the website; triggers in the GTM container determine when platform tags run. The Google Tag Manager help page explains the tool's purpose. A new custom event may require additional website code.
The basic scope covers GTM, GA4 and advertising connections. For more advanced needs, our team separately plans Meta Conversions API, Enhanced Conversions and Consent Mode work, and server-side GTM where a separate server is needed. We define scope around your measurement needs rather than package size.
When is server-side measurement needed?
Our team assesses server-side setup for projects that need data sent through a server. In this arrangement, measurement data passes through a server container to the relevant platforms. Server setup, Meta Conversions API and hosting are additional service work; we do not describe them as tasks GTMMACHINE performs independently.
We offer 2 hosting options for server-side GTM: setup in your own Google Cloud account or hosting on DijitalPi servers. With your own account, you pay the Google Cloud Platform (GCP) charges based on request count, processing time and network traffic. Hosting on DijitalPi servers covers up to 3 million requests per month for a fixed annual fee in addition to the setup fee; we specify maintenance terms in the proposal. A server setup alone cannot resolve all measurement gaps.
Our team also includes the relationship between consent management and tracking tags in the plan. Consent Mode work is scoped alongside your consent management tool and your KVKK/GDPR assessments. We agree on technical setup decisions with you and the people responsible.
Our Google Tag Manager setup process
Needs and access
Our team reviews your website structure, where sales close and your existing accounts. Together we agree on events, access permissions, development responsibilities and publishing approval.
Preparation and testing
Our team uses GTMMACHINE to prepare the plan and setup. We work with your developer on data layer requirements and test tags against real usage scenarios. If missing access or website changes affect the schedule, we explain the impact.
Approval and follow-up
You and our specialists review the plan, test findings and publication scope. Our team publishes the approved setup, then checks the data flow. At handover, we share usage information and the agreed support terms.
What matters when choosing a setup service?
- The proposal states account ownership, access permissions and the records provided at handover.
- The tracking plan shows each event's trigger and destination; tag names alone are insufficient.
- The test record distinguishes missing tracking, double counting and pending fixes.
- The scope names the owners of website code changes, server costs, training and support.
- Responsibilities for approving and carrying out imports and publication are agreed at the start.
FAQ
Frequently asked questions
Does GTM setup slow the site down?
Do you set up tracking on Shopify or custom-built websites?
Why do website sales differ from conversions in the ad dashboard?
What do I lose without Meta Conversions API?
How long does setup take?
My sale closes on the phone or in store; does GTM measure that?
What is GTMMACHINE?
Does GTMMACHINE change my account or publish on its own?
Who prepares the setup and who approves it?
Let us audit your measurement together
We can review your existing tags and measurement goals together. Our team will agree on setup needs, access and scope with you.
DijitalPi's team has over 20 years of experience across 125 countries and 15 languages and received the Stevie Awards 2019 European award.
Our contact address for a measurement review is info@dijitalpi.com.
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