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Social Media Management

Social media management brings together content, publishing and community communication for your brand accounts; at DijitalPi, we prepare content with SMMMACHINE, our own software. The engine prepares plans, visuals, copy and video; you and our specialists make content and publishing decisions.

How does social media management work with SMMMACHINE?

SMMMACHINE prepares content using approved brand information; the diagram on this page shows monthly content, video preparation and missing brand approval scenarios. Brand DNA means your brand voice and visual identity; each scenario depends on its approval.

Inputs

  • Brand DNAYour brand voice and visual identity
  • Content topicSubject and content needs
  • Content rulesBrand and regulatory requirements

How we work

  • No DNA approval, no contentBrand DNA needs approval first
  • Content needs approvalUnapproved content cannot run
  • The engine does not postYou decide what gets published

Outputs

  • Monthly content planSocial media content preparation plan
  • Visuals and copyContent based on your brand DNA
  • VideoReviewed social media video
  • Approval linkA link to review and approve content
  • Quality trend reportContent quality tracked over time
  • Production stoppedWaiting for brand DNA approval

The engine prepares content using approved brand DNA. It does not post to social media accounts.

  1. Brand check: SMMMACHINE checks whether brand DNA is approved; you see production stop if approval is missing.
  2. Plan: SMMMACHINE prepares a monthly content plan; you see the content work to review.
  3. Create: SMMMACHINE prepares visuals, copy and video based on brand DNA; you see drafts for assessment.
  4. Check: SMMMACHINE checks readability, prohibited terms, contrast, safe areas and content quality; you see where corrections are needed.
  5. Approval: SMMMACHINE presents content through an approval link; you and our specialists see the work awaiting your decision.
  6. Publishing: Our team publishes approved content according to the agreed calendar; you see which pieces have been posted.
  7. Review: Our team assesses publishing results and the engine's quality trend report separately; you see observed results and the reasons for proposed work.

SMMMACHINE's working rules

  • No DNA approval, no content: The engine does not prepare content until your brand voice and visual identity are approved.
  • Content needs approval: Content awaits a decision from you and our specialists.
  • The engine does not post: SMMMACHINE does not post to social media accounts; our team handles publishing.

The sample screen below shows a monthly content plan with dates, platforms, formats and approval status, alongside quality checks. This sample view uses illustrative data; it is neither client work nor a performance forecast.

SMMMACHINE sample screen

SMMMACHINESample brandNovember plan

Sample view, illustrative data

Monthly content plan

  1. Topic introductionAwaiting approval
    Day
    November 5
    Platform
    Instagram
    Format
    Carousel

    Content awaits client approval.

  2. Common questionIn review
    Day
    November 11
    Platform
    LinkedIn
    Format
    Visual and copy

    Text readability in the visual is under review.

  3. Short explanationDraft
    Day
    November 19
    Platform
    Instagram
    Format
    Video

    The video draft is being prepared for quality review.

  4. Monthly topic summaryApproved
    Day
    November 27
    Platform
    Facebook
    Format
    Visual and copy

    Approval is complete; team publishing is pending.

Quality checks

  • Readability checkCorrection pending
  • Prohibited term checkComplete
  • Safe area checkComplete
  • Video quality checkReview pending

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Why does content review matter in social media?

Preparing content also means deciding which information to share on behalf of your brand. Incorrect product information or a reply that conflicts with your brand voice can make communication difficult even when you post regularly.

We therefore combine AI content production with editorial review and client approval. Our team assesses topic choices, factual accuracy and replies to sensitive comments. The engine's quality checks do not replace these decisions.

Your options for social media management

  • An external agency: You receive specialist support for content production and monthly reporting. Daily message monitoring, shoots or publishing need separate arrangements if they are outside the agreement.
  • Your own team: Your team has direct access to brand knowledge and daily developments. Planning, design, video, comment monitoring and analysis require time and different skills.
  • DijitalPi with SMMMACHINE: You receive a monthly plan, reviewed drafts and publishing support from our team. You need to provide accurate brand information, access and content approvals; the engine stops production when brand approval is missing.

For projects combining content, advertising and measurement, we use our AI digital marketing approach.

What does our social media management cover?

  • Strategy: Our team reviews your audience, existing accounts and business objectives, then agrees on platform roles and content topics with you.
  • Content calendar: SMMMACHINE prepares the monthly plan; our team reviews topics, formats and publishing frequency before submitting the calendar for your approval.
  • Visuals and video: SMMMACHINE prepares and checks copy, visuals and video using your brand information. Our team reviews drafts and scopes any dedicated shoots separately.
  • Publishing and community management: Our team publishes approved content, answers comments and messages within the agreed scope, and refers sensitive issues to the responsible person.
  • Social listening: Our team reviews conversations about your brand and content opportunities, then assesses which topics belong in the plan.
  • Analysis and reporting: Our team reports reach, comments, shares, saves, site visits and measurable conversions separately. Completed work and proposals for the next month appear together.

Influencer work and personal brand consulting are scoped separately when needed. Our team handles paid campaigns through our social media advertising service; we assess organic content and advertising findings together while tracking budgets and results separately.

How do we define your platform strategy?

Our team selects platforms using audience behaviour, existing account data and your production capacity. We define topics, formats and response responsibilities for each channel.

Instagram and Facebook

For Instagram, we define which topics belong in visual posts, carousels, Reels and stories. For Facebook, we assess your existing community and your needs for event and group communication. Having an account alone is not a reason to include a channel.

LinkedIn

We consider knowledge sharing, experience and business topics for company pages and expert profiles. We define separate approval responsibilities for corporate content and personal views.

TikTok, X and YouTube

For TikTok, we assess your capacity to prepare short videos; for X, we establish responsibility for following conversations and responding. Our team plans adaptations of YouTube content into shorter formats where needed. These platform strategies are decisions made by our team.

Our social media management process

Initial review and brand approval

We review your goals, existing content, account access and brand information. Together we define content scope, response protocols and approval responsibilities. Production begins when brand DNA is approved.

Planning, production and publishing

Our team reviews the engine's plan and drafts for accuracy, language and brand consistency. We submit content for your approval, assess corrections and publish according to the approved calendar. We explain how missing information or delayed approval affects the schedule.

Monthly review

Our team assesses reach, engagement, site traffic and conversions separately; follower growth is not reported as sales. We use your available records to review whether a form or message led to a sale. Reports identify measurement gaps and keep SMMMACHINE's content quality report separate from account performance.

What matters when choosing a social media agency?

  • The proposal should specify platforms, content formats, shooting needs and the scope of revisions.
  • Responsibility for preparation, factual review and publishing approval should be clear.
  • Comment and message monitoring, response ownership and escalation of sensitive issues should be defined in writing.
  • Account ownership, access permissions and content handover terms should be agreed.
  • A sample report should connect completed work, measured behaviour and the next proposal.

Examples of our work appear on our results page.

FAQ

Frequently asked questions

How are social media management prices determined?

Pricing depends on platform count, content volume, visual and video needs, shoots and community management scope. We define deliverables in writing after reviewing your existing resources and requirements.

Who approves the content?

A DijitalPi editor first reviews accuracy, language and brand consistency. Content and the calendar then go to you for approval. Content you have not approved is not published.

Which platforms do you work with?

We provide strategy and content work for Instagram, Facebook, LinkedIn, TikTok, X and YouTube. We select platforms with you according to your audience and production capacity.

When will I see results?

The review period depends on the account's starting point, content needs, approval process and measurable data. We track the establishment of a publishing routine separately from customer enquiries. We agree on a review schedule after the initial assessment.

Should I handle social media in-house or work with an agency?

Your team is close to everyday brand information; an agency can provide different production and analysis skills. An independent specialist may cover a specific production need. The choice depends on your budget, scope and internal capabilities.

What is SMMMACHINE?

SMMMACHINE is software developed by DijitalPi to prepare social media content. It uses approved brand DNA to prepare monthly plans, visuals, copy and video, and checks content quality.

What does SMMMACHINE do, and does it post to my accounts?

The engine prepares content, checks it and presents it for review through an approval link. It does not post to accounts. Our team handles publishing, community communication and performance assessment.

Who prepares content and who makes the final decision?

SMMMACHINE prepares drafts and our team reviews them. You and our specialists make content and publishing decisions. The engine stops production if brand DNA has not been approved.

Let us discuss your project

We can review your existing accounts, target audience and content needs together. Our contact form is a starting point for discussing your social media management scope and approval process.

DijitalPi's team has over 20 years of experience across 125 countries and 15 languages and received the Stevie Awards 2019 European award.

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