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WhatsApp Marketing Services

We prepare the Channel publications in our WhatsApp marketing service with CHANNELMACHINE, software developed in-house by DijitalPi. The engine scans sources and drafts short Turkish news messages; our team decides what to publish and handles direct messaging and automation setup separately.

How is your WhatsApp Channel managed with CHANNELMACHINE?

CHANNELMACHINE selects news from agreed sources and prepares drafts for your Channel. The diagram below shows daily news, quiet day and weekly audit scenarios. Each uses the relevant steps; the audit runs separately from daily message preparation.

Inputs

  • News sourcesInstitutional publishers and tech press
  • Sources from TürkiyeSelected news sources from Türkiye
  • Channel topicThe subject your channel follows

How we work

  • Low-scoring news stays outThe engine scores news value
  • The list is never paddedNo filler news on quiet days
  • Unconfirmed claims stay outAnother source must confirm
  • Sharing needs team approvalMessages wait for team review

Outputs

  • Turkish news messageA short Turkish summary of selected news
  • Short linkA shortened link to the news source
  • Click countsClicks measured through short links
  • Weekly auditFindings on source and publishing quality

The engine merges reports of the same event into one story. It measures short-link clicks on the messages our team approves and shares.

  1. Scan: CHANNELMACHINE scans the selected news sources each morning; you see the sources under review and the Channel topic.
  2. Merge: The engine combines reports of the same event into one story; you see the sources considered together for that development.
  3. Score: The engine scores news value and checks supporting sources; you see which stories meet the publication threshold and which are excluded.
  4. Message: The engine turns selected news into short Turkish messages; you see the draft and its source link for review.
  5. Approval: The engine leaves the draft for team review; you see messages awaiting a publishing decision.
  6. Audit: The engine checks source health, repeated stories, data integrity and publishing quality in its weekly audit; you see the findings.
  7. Publication: Our team manually shares approved messages in the Channel; you see which copy was published.
  8. Review: Our team assesses short-link clicks and audit findings; you see the issues considered for future publications.

CHANNELMACHINE's working rules

  • Low-scoring news stays out: A relevant story still needs sufficient news value to be published.
  • The list is never padded: Quiet days do not lead to filler stories added merely to increase output.
  • Unconfirmed claims stay out: Another source must confirm a claim before it is published.
  • Sharing needs team approval: The engine's draft waits for team approval; our team handles publication.

The sample screen below shows Channel message candidates with their topic, source count, score and status. Short-link and audit details illustrate the diagram's outputs; this sample view contains illustrative data, not client results. A below-threshold row represents an excluded candidate, not a message scheduled for publication.

CHANNELMACHINE sample screen

CHANNELMACHINESample brandDaily news selection

Sample view, illustrative data

  • Short link1Link for the published message
  • Link clicks37Illustrative clicks, not reader count

Channel messages and excluded candidate

  1. Update announcementAwaiting approval
    Topic
    Update announcement
    Source count
    3
    Score
    83

    The Turkish news summary awaits team approval.

  2. New feature storyAwaiting approval
    Topic
    New feature story
    Source count
    2
    Score
    74

    The message with merged sources is under review.

  3. Announcement candidateBelow threshold
    Topic
    Announcement candidate
    Source count
    2
    Score
    41

    No publication message was prepared for this excluded candidate.

  4. Release note summaryPublished
    Topic
    Release note summary
    Source count
    4
    Score
    89

    The team manually shared the approved Turkish message.

Publishing rules and audit

  • Score threshold checkBelow-threshold candidate excluded
  • Source verificationNo single-source claims
  • List checkNo filler added
  • Publication approvalTeam review before manual sharing
  • Weekly auditSource and duplicate checks

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Why does WhatsApp marketing need its own communication plan?

WhatsApp marketing involves preparing communication flows for campaigns, reminders, customer questions and Channel publications. In a direct conversation, someone needs responsibility for answering the customer. A Channel publication needs a defined topic and supporting sources.

These tasks need different plans. A reply to an appointment reminder must reach the right person, while a Channel story needs source checks. Our team organises enquiry follow-up through CRM setup and customer relationship management; CHANNELMACHINE prepares Channel content.

Your options for WhatsApp marketing

  • An external agency: You can receive message copy, a publishing plan and regular reports. If account setup, enquiry follow-up and consent records fall outside the scope, your own team needs to take responsibility for them.
  • Your own team: You keep customer knowledge and conversation decisions in-house. Source checks, message preparation, technical setup and enquiry follow-up require dedicated time and expertise.
  • DijitalPi with CHANNELMACHINE: You receive Channel drafts with assessed sources and click measurement; our team handles approved publication. Direct messaging setup is planned separately, and you need to provide access, business information and agreed approvals.

What does our WhatsApp marketing service cover?

  • Channel management: Our team agrees on topics and sources with you. CHANNELMACHINE drafts news messages; our team handles review, approval and manual publication.
  • Business Platform setup: Our team connects the account and phone number through the official platform. This falls outside CHANNELMACHINE's scope.
  • Campaigns and reminders: Our team prepares message templates, personalised fields and quick reply options. We can plan follow-up alongside work to re-engage prospective customers.
  • Assistant and team handover: Our team builds flows that respond to questions, route enquiries by topic and transfer conversations to a person when needed. We agree on the assistant's permitted topics at the start.
  • CRM and automation: Our team uses Piflow and n8n workflow automation to organise enquiry records and handover to the responsible person.
  • Testing and measurement: Our team tests message fields, routing and CRM records. Channel short-link clicks are assessed separately from incoming enquiries.

Consent, KVKK and safe use

Before planning direct campaigns or information messages, our team reviews consent records, privacy notices and opt-out flows with you. We assess İYS and KVKK requirements alongside the purpose of the communication. The Message Management System is one of the official sources used in this preparation.

We handle account and messaging setup through the official WhatsApp Business Platform and check the sending plan against the WhatsApp Business Messaging Policy. Channel publications and individual campaign messages follow separate workflows. CHANNELMACHINE does not manage consent or send bulk messages.

Our team defines which questions the assistant handles and when it transfers a conversation to a person. During setup, we agree on the fields sent to the CRM and who can access them. Technical setup does not replace your business's legal assessment.

Our WhatsApp marketing process

Discovery and consent preparation

Our team agrees with you on the priority: Channel publications, reminders, campaigns or incoming enquiries. We record access needs, consent records, publishing responsibilities and the approvals needed from you in the work plan.

Setup and draft preparation

For Channel work, our team agrees on sources and topics and reviews CHANNELMACHINE's drafts. For direct communication, our team sets up the account connection, message templates, CRM records and routing. We show the deliverables for these areas separately.

Testing, publication and follow-up

Our team tests links, message fields and handover. We manually publish approved Channel copy and assess short-link clicks and weekly audit findings. For direct messaging, we separately check that enquiries are recorded and reach the responsible person.

Who is WhatsApp marketing suitable for?

  • Appointment-based teams: Businesses that need to organise reminders and responsibility for incoming replies together.
  • Teams receiving sales enquiries: Businesses that want to record questions in a CRM and assign follow-up to a specific person.
  • Brands planning campaigns: Teams that consider consent records, message copy and reply handling together.
  • Brands publishing regularly in a Channel: Businesses able to commit time to source selection, verification, team approval and link measurement.

If you only need direct messaging, we define the scope around our team's setup service. CHANNELMACHINE is not a chatbot that answers those conversations.

FAQ

Frequently asked questions

How can WhatsApp marketing support my business?

It organises responses to customer questions, reminders and enquiry follow-up. Our team defines who receives a conversation and what record is kept; for Channel publications, we handle content preparation and approval.

What does your WhatsApp Business API setup include?

Our team connects the account and phone number through the official platform and sets up message templates and reply flows. We arrange personalised fields and quick reply options around the communication plan. CHANNELMACHINE does not perform this setup.

Can a WhatsApp chatbot pass enquiries to our team?

Yes, our team builds topic-based routing, CRM recording and human handover flows. We agree with you on who handles each topic. The Channel news engine does not manage these conversations.

Can customers send images or documents?

Our team sets up the flow for incoming text, image and document messages. We agree with you on who can access files and how enquiries are followed up. This belongs to the direct messaging service.

What do you handle for a WhatsApp Channel?

We agree on topics and sources with you, then use CHANNELMACHINE to select stories and draft short Turkish messages. Our team manually shares approved copy and assesses short-link clicks and audit findings.

How are WhatsApp message costs determined?

After defining the messages and sending scope, we assess platform charges separately from service work. We use the official WhatsApp Business Platform pricing page for platform fees. We do not quote a fixed message rate here.

What is CHANNELMACHINE?

CHANNELMACHINE is DijitalPi's news preparation engine for WhatsApp Channels. It scans sources, merges reports of the same event, scores news value and turns selected stories into short Turkish messages.

Does CHANNELMACHINE send messages in accounts itself?

No, our team manually shares Channel copy after approval. The engine does not handle direct messaging, bulk sending, Business API setup or CRM integration. Our team addresses those needs under a separate scope.

Who prepares messages and who approves them?

CHANNELMACHINE drafts Channel news; our team reviews sources and copy and decides what to publish. We agree on any brand approvals needed from you at the start. Our team prepares campaign and reminder templates and tracks the relevant platform and business approvals separately.

Let's plan your WhatsApp communication

Let's review your needs for Channel publications, customer questions or reminders together. A WhatsApp marketing discussion can clarify the scope, responsibilities and approval steps.

DijitalPi's team has over 20 years of experience across 125 countries and 15 languages and received the Stevie Awards 2019 European award.

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