Selim Çitil is the founder of DijitalPi, an Istanbul-based digital growth agency. His career began with web development and ecommerce in 2006 and includes digital marketing roles at Yataş Group, Yıldız Holding and Medipol Healthcare Group, alongside his agency work. He holds editorial responsibility for DijitalPi's published content and strategic work.
This page identifies the person responsible for the agency's editorial and consulting approach: his career, areas of expertise and the principles behind its human-reviewed AI model.
Summary: Selim Çitil has worked in digital marketing since 2006. His experience spans web development, marketplace selling and corporate marketing roles involving Yataş Group, Yıldız Holding brands including Ülker and Bizim Toptan, and Medipol Healthcare Group. DijitalPi describes its advertising experience as covering 125 countries and 15 languages. Its operating model combines AI-assisted production with experienced human strategy, review and approval.
Who Is Selim Çitil?
Selim Çitil is a marketing professional whose career combines web development, ecommerce, corporate marketing management and agency entrepreneurship. As DijitalPi's founder, he directs strategy, service quality and the integration of AI into the agency's marketing processes. His work covers growth programmes for both B2B and B2C brands.
His perspective combines the planning requirements of large organisations with the speed, flexibility and measurable commercial expectations of agency work. That combination informs DijitalPi's approach to disciplined strategy and practical execution.
He has worked as an employee and consultant in furniture, home textiles, healthcare, cosmetics, sport, research and development, construction and ecommerce. Working across sectors has reinforced the need to adapt an approach to its context rather than copy it unchanged from one market to another.
He completed studies in Strategic Marketing and Brand Communication at Bahçeşehir University.
Career Journey
His career began with websites he built himself. In 2006, he used Adobe Flash, HTML and Dreamweaver to develop sites and learn digital production in practice.
During the same period, he sold through marketplaces including eBay, GittiGidiyor, Sahibinden.com, Alibaba and AliExpress. Product listings, price competition, customer communication and logistics were operational responsibilities in his own sales activity. That seller-side experience continues to inform the agency's ecommerce work.
He also worked as a freelance editor covering online games for a major Turkish gaming magazine. This added experience in publishing, content production and online communities to the combination of technology and commerce.
In 2009, he joined Yataş Group. Over approximately six years, he worked on digital marketing for brands including Yataş Bedding and Enza Home. Responsibilities included website management in six languages, social strategy, SEO, search advertising, analytics and digital budgets. The role provided experience in coordinating several brands and languages within a corporate structure.
In 2015, he founded DijitalPi. His consulting work included Trabzonspor, Orya Holding/Oryapark, DGI Works and brands across sport, technology, textiles, furniture, healthcare and ecommerce.
In 2017, he returned to corporate roles. He worked first as a digital marketing specialist at Medipol Healthcare Group and subsequently as Digital Marketing Manager at Yıldız Holding. His work there involved Ülker, Bizim Toptan and other group brands.
In 2019, he returned to Medipol Healthcare Group as Digital Marketing Manager. For more than five years, he led work involving marketing, performance, analytics and digital infrastructure. Experience with the requirements surrounding healthcare communication informs the agency's approach to that sector.
According to his own account, a 2019 marketing project generated USD 22 million in additional revenue from TRY 51,000 in advertising expenditure and received a “Best in Europe” award. These figures are presented as his stated results, not as independently verified measurements on this page.
In 2024, he made DijitalPi his principal venture again. The agency was repositioned around an AI-assisted growth model, combining corporate planning experience with entrepreneurial execution.
DijitalPi's Foundation and AI Development
DijitalPi was founded in Istanbul in 2015 and repositioned in 2024 around an AI-assisted agency model. The agency states that its accumulated advertising experience spans 125 countries and 15 languages, serving B2B and B2C organisations.
Its initial services centred on SEO, Google Ads and social advertising. As AI tools became useful within marketing operations, the agency incorporated them into content production, analysis, reporting and automation workflows.
The governing principle is that AI can support speed and scale while people retain responsibility for strategy and final decisions. Experienced marketers define the work, interpret the evidence and approve outputs. International campaign experience also makes localisation, cultural context and market differences practical operating concerns.
Areas of Expertise
His work has two connected layers: strategy, including positioning, growth and conversion design; and implementation, including channels, data and automation. Each channel should support a measurable business objective rather than operate as an isolated activity.
Strategy and growth
| Area | Scope | Application at DijitalPi |
|---|---|---|
| Strategic marketing and brand communication | Positioning, brand architecture and integrated communications | 360-degree marketing consulting |
| AI transformation in marketing | Content workflows, measurement, automation and human review | AI-assisted agency operations |
| Growth marketing | Experiment design, funnel improvement and measurable learning | Performance-informed growth programmes |
| Ecommerce | Product and category optimisation, marketplaces and purchase journeys | Ecommerce growth programmes |
Channels and infrastructure
| Area | Scope | Application at DijitalPi |
|---|---|---|
| SEO | Technical SEO, content strategy and AI-search visibility | Organic growth programmes |
| Google Ads | Search, display and Shopping campaigns | Performance marketing management |
| Social advertising | Targeted campaigns on Meta and other platforms | Multichannel campaign planning |
| CRM and marketing automation | Customer journeys and recurring workflows | Coordination between sales and marketing |
| Data analytics | Measurement, reporting and decision support | Evidence-led strategy reviews |
| Software and marketing | Tools and automation for marketing processes | AI-assisted operating infrastructure |
AI transformation in marketing is deliberately a defined scope. It concerns which marketing tasks can be assisted or automated, which decisions require people, how outputs are checked and how the work supports growth. It is not a claim to cover every aspect of enterprise IT transformation.
The ecommerce experience also began on the seller side of marketplaces, including eBay, GittiGidiyor, Sahibinden.com, Alibaba and AliExpress. The agency's method connects these capabilities: search demand feeds CRM processes, advertising evidence enters analysis and repetitive tasks use automation.
Working Philosophy: Human-Reviewed AI
AI assists production; people verify and direct it. At DijitalPi, tools support analysis, drafting and automation, while experienced team members retain strategic judgement, interpretation and final approval.
Each AI-assisted workflow should have a defined review layer. Speed is useful only when the resulting work remains accurate, suitable for the brand and connected to a clear objective.
- Measurement: campaigns are reported against metrics defined at the start.
- Transparency: clients can see where resources are spent and what the evidence indicates.
- Realistic commitments: the agency sets objectives and explains uncertainty rather than guaranteeing outcomes it cannot control.
Talks, Publications and References
This section brings together relevant public records and is updated as further material becomes available.
- 2019: stated “Best in Europe” award and the self-reported result of USD 22 million additional revenue from TRY 51,000 advertising expenditure. Related announcement from the period: International Business Awards. The announcement link should not be read as independent verification of every financial figure above.
To discuss a human-reviewed, AI-assisted growth programme for your brand, schedule a strategy conversation.
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