01%30
Crawlability & indexing
Does the page return HTTP 200, is there a noindex, does robots.txt allow Googlebot, does the canonical point to the right URL, is the page in the sitemap? We also request the page as Googlebot and Bingbot and compare it with what a browser sees.
02%20
Search result appearance
Title pixel width, meta description length, mobile viewport, favicon and Open Graph tags. We also draw a preview of how the page will look on Google.
03%20
Content & headings
H1 count, skipped heading levels, word count in the main area, image alt text and internal links. Give a target keyword and we check the title, H1, description, intro and URL for it.
04%12
Structured data
JSON-LD syntax, organization schema on the home page, breadcrumbs on inner pages, author and dates on articles, price and availability on products.
05%12
Speed & technical health
Server time to first byte, HTML weight, compression, render-blocking scripts and stylesheets in <head>, lazy-loaded images.
06%6
Link health
Opens 6 of the page's internal links and looks for broken or redirecting URLs.