Google Ads Management

• Campaign types: We select Search, Performance Max, YouTube, Display and Shopping campaigns according to your objectives and available data, and organise the account structure.
• Keywords: We review search terms, match types and keyword overlap. We assess negative keyword candidates and apply approved exclusions.
• Ad copy: We compare drafts prepared and checked by PPCMACHINE with your brand information. We publish approved copy and assess the results of different messages.
• Budgets and bids: We review campaign spend, cost per conversion and budget pacing. We agree on budget and bidding changes in line with your business objectives.
• Landing pages: We review the page's message and enquiry or purchase steps, then share conversion rate optimisation recommendations.
• Reporting: We report spend, conversions, completed changes and pending work. Where suitable revenue data is available, we also assess return on ad spend.

Our team checks Google Tag Manager (GTM) and GA4 setup, goal definitions and whether actions are counted more than once. Through Google Tag Manager setup, we organise tracking for actions such as forms, phone contacts and purchases. We do not report a click on a phone link as a completed sale.

If sales close outside the website, we plan how to send suitable sales records to Google Ads through offline conversion setup. Our team handles this setup; PPCMACHINE does not write data to the account. Reports distinguish cost per acquisition (CPA) from return on ad spend (ROAS), where suitable revenue data is available.

First week

We review your objectives, existing account structure and conversion tracking. Together we agree on account access, scope and approval responsibilities.

First month

We assess PPCMACHINE's account findings and work plan, prioritising tracking issues. We submit campaign, keyword and ad recommendations for approval. If access or measurement gaps affect the schedule, we explain the impact.

After that

We implement approved changes and review results and change alerts. Monthly reports show completed work and next steps. We address new search campaign needs through our SEM search engine marketing service.

• Confirm that the Google Ads account is opened in your name and that you retain its history when the engagement ends.
• Ask whether you have direct access to the account and reports, and which permissions the agency needs.
• Look for spend, conversions, cost per conversion, completed changes and next steps in a sample report.
• Establish who sets up tracking, checks ad copy and approves account changes.
• Treat guaranteed results or fixed returns as a warning sign; an agency cannot control auction competition or customers' purchase decisions.
• Get management fees, ad budget, scope and exit terms in writing.

Use our guide to assessing a performance marketing agency when comparing proposals.