@media(max-width:1200px){header[data-agency-header]{position:relative!important;display:flex!important;flex-wrap:wrap!important;background:#fff!important;color:#0b0b0f!important}header[data-agency-header] a{color:inherit!important}header[data-agency-header] .agency-logo img{filter:none!important}.agency-toggle{display:none!important}.agency-nav{display:block!important;width:100%!important;max-height:none!important}}

Home/Products/GTMMACHINE

✦ A DijitalPi product · Our Own Engines

GTMMACHINE

Measurement Setup and Conversion Tracking

We use GTMMACHINE to set up measurement for our clients. We connect GTM, GA4 and advertising conversions through a shared tracking plan, then check the accuracy of the data behind your decisions.

Get Information →+46 76 254 29 47

GTM + GA4

Measurement setup

Ads + Meta

Conversion and pixel connections

Audit

Conversion accuracy checks

HOW IT WORKS

GTMMACHINE in four steps

Tracking plan
Setup template
Conversion accuracy audit
Approved publishingHuman-approved

WHAT DOES IT DO?

Measurement Setup and Conversion Tracking: how the system works.

Inaccurate conversion tracking can send your advertising budget in the wrong direction. We use GTMMACHINE to set up measurement for our clients. With this toolkit and knowledge base, we create a tracking plan for your business and implement Google Tag Manager and GA4. We configure Google Ads conversions and the Meta pixel connection within that plan, making the interactions behind your advertising decisions clearer.

Connect website interactions to your business objectives so you know what you measure and why. With GTMMACHINE, we use interaction, Meta pixel and chat counter packages in your setup according to your tracking plan. For healthcare lead generation, we use a dedicated container template. These elements follow a shared plan that puts relevant behaviours at the centre of implementation and lets you assess technical choices alongside business needs.

Assess the conversion data behind your advertising and reporting decisions through accuracy checks. With GTMMACHINE, we consider your tracking plan, implementation and conversion health findings together. Within our professional Google Tag Manager setup service, this process makes areas needing attention visible. When reviewing advertising decisions with PPCMACHINE and period reports with RAPORMACHINE, you can also consider measurement accuracy and identify tracking issues that could affect budget decisions.

HIGHLIGHTS

The four building blocks that carry the system.

Measurement linked to your objectives

We clarify which interactions to track and why through a plan for your business, then implement GTM and GA4 accordingly.

Build the basis for advertising data

We configure Google Ads conversions and the Meta pixel connection alongside your tracking plan, establishing the measurement behind advertising reviews.

Make tracking issues visible

Conversion accuracy checks identify areas needing attention. Consider measurement health when making budget and reporting decisions.

Confidence through expert review

Our specialists assess the setup, and the container is published with human approval. Review how the implementation matches your tracking plan before going live.

WHO IS IT FOR?

Who gets the most out of it?

✓Businesses using accurate conversion data to guide advertising budgets✓Marketing teams needing GTM and GA4 implementation✓Healthcare organisations measuring lead generation✓Brands tracking website interactions and chats

THE GTMMACHINE DIFFERENCE

Build your advertising decisions on accurate measurement.

From plan to implementation

We turn the tracking plan for your business into a GTM and GA4 setup, keeping what you measure and why clear.

Conversion connections

We connect Google Ads conversions, Meta pixel and interaction packages to your measurement objectives.

Checks that inform confidence

Review conversion accuracy findings alongside advertising and reporting decisions. See where measurement needs attention.

FAQ

Frequently Asked Questions

Do you implement measurement with GTMMACHINE?

Yes, we use GTMMACHINE to set up measurement for our clients. With our toolkit and knowledge base, we create a tracking plan for your business, implement GTM and GA4, and configure Google Ads conversions and the Meta pixel connection. Our professional Google Tag Manager setup service follows this process.

Which templates and packages do you use?

We use interaction, Meta pixel and chat counter packages according to the tracking plan for your business. A container template is also available for healthcare lead generation. We connect these elements to the behaviours you want to measure, keeping the business purpose of the implementation clear.

How does the setup go live?

You and our specialists assess the tracking plan and implementation before making the publishing decision. The container requires approval for publication, and importing remains pending until approval. This lets you review the interactions and conversion connections together and assess how the setup fits your objectives before going live.

How do conversion accuracy checks work?

Checks examine existing conversion measurement through a read-only review, identifying areas needing attention without changing account settings. We assess findings alongside your tracking plan. When interpreting advertising budgets and period reports, you can account for measurement issues and see where the data needs further examination.