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E-commerce · Scope to be defined during discovery

AI System for Adapting Product Listings to Marketplace Rules

We design an AI system that reviews the central product record and channel rules together with source and freshness information. The system prepares a channel-compliant listing draft but does not treat it as a final decision. If prohibited wording is present or a required field is missing, the suggestion is not put into effect; the marketplace manager makes the final assessment.

Representative channel content management panel with a work queue, checks and an audit trail: channel listing adaptation queue
Channel listing adaptation queue Representative interface — contains no real data. Channel and product names are coded. The panel does not publish listings or send them to a store.

The problem

In day-to-day operations, central product records and channel rules arrive in separate records and files, preventing the team from reviewing the same case in one place.

As a result, the link to the source can be lost while a channel-compliant listing draft is prepared, leading to repeated checks and uncertainty about the basis for the decision.

Incomplete automation may overlook prohibited wording or missing required fields, while poorly controlled automation creates a risk that the listing will be rejected.

What we set out to improve

  • Time taken for the channel-compliant listing draft to be ready for review
  • Accurate routing of records with prohibited wording or missing required fields to the correct specialist queue
  • Recording of suggestions amended or rejected by the marketplace manager

How the system works

  1. 01 Retrieve the central product record and channel-rule data from an approved source
  2. 02 Verify the source system, record identifier and freshness information
  3. 03 Transform the fields into the target process schema
  4. 04 Prepare a channel-compliant listing draft
  5. 05 Compare the draft with business rules and source records
  6. 06 Exception check: prohibited wording is present or a required field is missing
  7. 07 Marketplace manager approval, amendment or rejection
  8. 08 Write the input, suggestion, amendment and final decision to the audit log

Methods we used

  • Source-traceable data extraction for the central product record and channel rules
  • Structured output that restricts the channel-compliant listing fields through business rules
  • An exception gate that separates records with prohibited wording or missing required fields
  • A queue that shows the source and suggestion together for the marketplace manager
  • Duplicate-processing and rollback records to manage the risk of listing rejection

Where people stay involved

The marketplace manager is the final decision-maker. If prohibited wording is present or a required field is missing, the workflow stops and the case is presented to the specialist with the supporting records. The specialist can amend or reject the suggestion, or stop the process.

Data and security

Only the fields required for the task are processed from the central product record and channel rules. Source-system permissions are preserved, and personal and commercially sensitive data is minimised before being passed to the model. Every read, suggestion, human amendment and write to the target system is logged.

Who this suits

A good fit

  • Teams carrying out repetitive reviews in e-commerce
  • Companies with defined ownership for sources and approvals
  • Organisations that want exceptions to remain under human oversight

Not a good fit

  • When source data is not current
  • When no decision owner or rollback process has been defined
  • When the existing method is sufficient for the low volume involved

Frequently asked questions

What data is used?

The central product record and channel rules are used. The exact connections, fields and retention limits are defined during the access review.

How are exceptions handled?

If prohibited wording is present or a required field is missing, the workflow stops. The record enters the marketplace manager's queue with source evidence.

How is poorly controlled automation limited?

Because the listing could be rejected, no final action is taken without human approval. The source, suggestion and human decision are recorded separately.

Project led by:DijitalPi

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