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E-commerce · Scope to be defined during discovery

AI System for Matching Similar Products by Visual Features

We design an AI system that reviews product images, category data and stock records with their source and recency details. The system prepares an in-stock similar-product suggestion but does not treat it as a final decision. If products look similar but serve different functions, the suggestion does not become an action; a product manager makes the final assessment.

Representative product discovery ops panel with a work queue, checks and an audit trail: in-stock similar product queue
In-stock similar product queue Representative interface — contains no real data. Product and supplier names are coded. The panel does not publish similar products or display them to customers.

The problem

In day-to-day operations, product images, category data and stock records arrive in separate records and files, preventing the team from reviewing the same case in a single view.

As a result, the link to source data may be lost while preparing an in-stock similar-product suggestion, leading to repeated checks and uncertainty about the basis for the decision.

Incomplete automation may overlook products that look similar but serve different functions, while unsuitable automation carries the risk of a misleading suggestion.

What we set out to improve

  • Time taken for the in-stock similar-product suggestion draft to be ready for review
  • Correct routing of records to the appropriate specialist queue when products look similar but serve different functions
  • Logging of suggestions amended or rejected by the product manager

How the system works

  1. 01 Retrieve product images, category data and stock records from an authorised source
  2. 02 Verify the source system, record identifier and recency details
  3. 03 Transform the fields into the target process schema
  4. 04 Prepare an in-stock similar-product suggestion draft
  5. 05 Compare the draft with business rules and source records
  6. 06 Check for the exception: products look similar but serve different functions
  7. 07 The product manager approves, amends or rejects the draft
  8. 08 Write the input, suggestion, amendment and final decision to the audit log

Methods we used

  • Source-traceable data extraction for product images, category data and stock records
  • Structured output that constrains the in-stock similar-product suggestion fields through business rules
  • An exception gate for products that look similar but serve different functions
  • A queue showing the source and suggestion together for the product manager
  • Duplicate-processing prevention and rollback records to manage the risk of a misleading suggestion

Where people stay involved

The product manager owns the final decision. The workflow pauses when products look similar but serve different functions, and the supporting records are presented to the specialist. The specialist can amend or reject the suggestion, or stop the process.

Data and security

Only the fields required for the task are processed from product images, category data and stock records. Source-system permissions are preserved, and personal and commercially sensitive data is minimised before being passed to the model. Every read, suggestion, human amendment and write to the target system is logged.

Who this suits

A good fit

  • E-commerce teams that carry out repeated reviews
  • Companies with defined source ownership and approval responsibility
  • Organisations that want exceptions to remain under human oversight

Not a good fit

  • When source data is not current
  • When the decision owner and rollback process have not been defined
  • When the existing method is sufficient for the low volume of cases

Frequently asked questions

What data is used?

The system uses product images, category data and stock records. Exact connections, fields and retention limits are defined during the access review.

How are exceptions handled?

The workflow pauses when products look similar but serve different functions. The record is sent to the product manager's queue with its source evidence.

How is unsuitable automation constrained?

Because of the risk of a misleading suggestion, no final action is taken without human approval. The source, suggestion and human decision are logged separately.

Project led by:DijitalPi

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