E-commerce sales grew 4× in 6 months, with a fivefold reduction in advertising costs

The need

Growing e-commerce sales and managing advertising costs called for a coordinated approach to websites, the mobile app and marketing. Before founding DijitalPi, Selim Çitil managed this work in-house for Bizim Toptan and SEÇ Market, covering digital strategy through to execution.

The approach

1. 01

   Digital strategy and KPI tracking

   Digital communications and marketing strategy were managed alongside annual and monthly KPI tracking.

2. 02

   Corporate and e-commerce website renewal

   Website strategy, renewal and design were addressed together across the corporate and e-commerce sites.

3. 03

   E-commerce performance marketing

   E-commerce performance marketing was managed across Google Ads, Meta and other channels.

4. 04

   Mobile app strategy

   The scope included the strategy for mobile app updates, development and marketing.

5. 05

   LinkedIn employer branding

   The work covered employer brand strategy and LinkedIn page management for Bizim Toptan.

The result

E-commerce sales grew to 4 times their previous level in 6 months, while advertising costs fell fivefold.

Reported figures for the brand management work also included 2 million registered members and 190,000 mobile app users. Strategy, website renewal, performance marketing, the mobile app and employer branding were managed within the same scope.