Leading Medipol’s entire digital marketing team

The need

Digital marketing at Medipol Healthcare Group and Medipol University spanned performance marketing, websites, SEO, content management and CRM. Before founding DijitalPi, Selim Çitil led the entire digital marketing team in an in-house role overseeing this work.

The scope included rebuilding both corporate websites across design, infrastructure, measurement and content. Dedicated landing pages and video projects were also part of the work.

The approach

1. 01

   Overseeing performance marketing

   Performance marketing was one of the responsibilities of the digital marketing team led by Selim Çitil. Advertising fell within the same management remit as websites, SEO, content and CRM.

2. 02

   Rebuilding the corporate websites

   The Medipol Healthcare Group and Medipol University websites were rebuilt across design, infrastructure, measurement and content. Three dedicated landing pages were also created under info.medipol.com.tr, covering dental implants, myopia and essential tremor.

3. 03

   Managing SEO

   SEO was one of the team’s core disciplines. Alongside corporate websites and content management, search engine optimisation was part of Selim Çitil’s remit.

4. 04

   Managing content and video projects

   Content management covered corporate website content and video projects. These included a health information video, the “1 Dakikada Sağlık” (“Health in 1 Minute”) YouTube Shorts concept and 2 promotional films.

5. 05

   Overseeing CRM within digital marketing

   CRM was also part of the team’s remit. Selim Çitil’s responsibilities covered CRM alongside performance marketing, websites, SEO and content management.

The result

The corporate websites for Medipol Healthcare Group and Medipol University were rebuilt from the ground up. Both websites, renewed across design, infrastructure, measurement and content, remain in active use today.

Three dedicated landing pages were created for dental implants, myopia and essential tremor. A health information video, the “1 Dakikada Sağlık” YouTube Shorts concept and 2 promotional films complemented the corporate website projects.