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Medipol Healthcare Group · Medipol University·Healthcare and educationFounder experience

Leading Medipol’s entire digital marketing team

Before founding DijitalPi, Selim Çitil led Medipol’s entire digital marketing team, overseeing performance marketing, websites, SEO, content management and CRM.

Medipol Healthcare Group corporate website · after

This project is from the work our founder Selim Çitil led on the brand side before founding DijitalPi.

2corporate websites rebuilt from the ground up
3dedicated landing pages
5disciplines: performance marketing, web, SEO, content and CRM

Before / After

BEFOREMedipol Healthcare Group corporate website · before
AFTERMedipol Healthcare Group corporate website · after

Medipol Healthcare Group corporate website

In active use
BEFOREMedipol University corporate website · before
AFTERMedipol University corporate website · after

Medipol University corporate website

In active use

Screens

Dental implant landing page
Dental implant landing page
Myopia landing page
Myopia landing page
Essential tremor landing page
Essential tremor landing page

The need

Digital marketing at Medipol Healthcare Group and Medipol University spanned performance marketing, websites, SEO, content management and CRM. Before founding DijitalPi, Selim Çitil led the entire digital marketing team in an in-house role overseeing this work.

The scope included rebuilding both corporate websites across design, infrastructure, measurement and content. Dedicated landing pages and video projects were also part of the work.

The approach

  1. 01

    Overseeing performance marketing

    Performance marketing was one of the responsibilities of the digital marketing team led by Selim Çitil. Advertising fell within the same management remit as websites, SEO, content and CRM.

  2. 02

    Rebuilding the corporate websites

    The Medipol Healthcare Group and Medipol University websites were rebuilt across design, infrastructure, measurement and content. Three dedicated landing pages were also created under info.medipol.com.tr, covering dental implants, myopia and essential tremor.

  3. 03

    Managing SEO

    SEO was one of the team’s core disciplines. Alongside corporate websites and content management, search engine optimisation was part of Selim Çitil’s remit.

  4. 04

    Managing content and video projects

    Content management covered corporate website content and video projects. These included a health information video, the “1 Dakikada Sağlık” (“Health in 1 Minute”) YouTube Shorts concept and 2 promotional films.

  5. 05

    Overseeing CRM within digital marketing

    CRM was also part of the team’s remit. Selim Çitil’s responsibilities covered CRM alongside performance marketing, websites, SEO and content management.

The result

The corporate websites for Medipol Healthcare Group and Medipol University were rebuilt from the ground up. Both websites, renewed across design, infrastructure, measurement and content, remain in active use today.

Three dedicated landing pages were created for dental implants, myopia and essential tremor. A health information video, the “1 Dakikada Sağlık” YouTube Shorts concept and 2 promotional films complemented the corporate website projects.

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