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Technical sales · High-volume B2B operations

AI System for Matching Customer Requirements with Technical Products

Reasoned product candidates are produced by comparing the customer's description of dimensions and operating conditions with catalogue rules. If certification requirements are unclear, the system does not present a definitive match; the sales engineer selects the product to be quoted.

Representative technical sales operations panel with a work queue, checks and an audit trail: technical product candidate queue
Technical product candidate queue Representative interface — contains no real data. Product and account names are coded. The system does not select technical products.

The problem

When the customer description, catalogue and compatibility rules are held in separate sources, their fields must be matched by hand before reasoned product candidates can be prepared.

The sales engineer must compare every reasoned product candidate with its source record; missing or conflicting evidence must not replace the final decision.

If identical dimensions that require different certifications are not set aside for review, an incompatible product could be quoted; the record must not proceed without a human decision.

What we set out to improve

  • Time taken for draft reasoned product candidates and their supporting evidence to reach the sales engineer for review
  • How records set aside for human review because identical dimensions require different certifications are resolved
  • Number of suggestions corrected after identifying a risk that an incompatible product could be quoted

How the system works

  1. 01 Retrieve the customer description, catalogue and compatibility rules from permitted sources using the record identifier
  2. 02 Link source, date and version information to the shared work record
  3. 03 Validate fields and units
  4. 04 Prepare reasoned product candidates with their supporting evidence
  5. 05 Check for an exception: identical dimensions require different certifications
  6. 06 Have the sales engineer accept, revise or reject the suggestion
  7. 07 Record the approved decision and its source in the processing log

Methods we used

  • A source-identified common data schema for the customer description, catalogue and compatibility rules
  • A decision structure that separates deterministic rules from AI suggestions
  • A review screen showing reasoned product candidates alongside the underlying source evidence
  • A mandatory human review queue when identical dimensions require different certifications
  • An event identifier that prevents duplicate processing

Where people stay involved

The sales engineer compares the reasoned product candidates with the supporting record. The workflow pauses when identical dimensions require different certifications. The responsible person can revise or reject the suggestion, or request further information.

Data and security

Only the fields required for this decision should be processed from the customer description, catalogue and compatibility rules. Access to the source systems must be authorised separately from the sales engineer role, and personal data, commercial information and technical secrets must not be passed into the model context unnecessarily. Reading, suggestions and human decisions must be logged separately.

Who this suits

A good fit

  • Teams that regularly prepare reasoned product candidates
  • Organisations that combine customer descriptions, catalogues and compatibility rules by hand
  • Companies that want people to retain control of exception decisions

Not a good fit

  • Operations where source data is not current and consistent
  • Operations where responsibility for the sales engineer role has not been defined
  • Operations where AI suggestions would be implemented without review

Frequently asked questions

What data does the system use?

Customer descriptions, catalogues and compatibility rules can be received through an API or controlled file transfer. Fields whose source and version cannot be established are not treated as confirmed information.

When does the workflow stop?

The record goes to the sales engineer for review when identical dimensions require different certifications. If supporting evidence is missing, no action is taken in the target system.

Does AI implement the decision on its own?

No. The reasoned product candidates remain drafts until the sales engineer approves them. Acceptance, revision and rejection are recorded in the processing log as human decisions.

Project led by:DijitalPi

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