Google Ads is an indispensable part of digital marketing strategies. But to run a successful campaign it is very important to choose the right keywords and to group them correctly. In this article we will look in detail at how many keywords should be used per ad group in Google Ads and how those keywords should be chosen.
Choosing Keywords in Google Ads
Keyword selection in Google Ads is one of the most important factors directly affecting your campaign's success. The right keywords let you reach your audience and use your ad budget efficiently. Some important points to watch when choosing keywords:
- Relevance: The keywords you choose must be directly related to the product or service you offer.
- Search volume: A keyword's monthly search volume increases your chances of reaching your potential customer base.
- Competition: Highly competitive keywords can increase your cost per click. You should therefore prefer keywords with low competition but high search volume.
What Is an Ad Group?
An ad group is part of your Google Ads campaign and consists of keywords gathered around a particular theme. Each ad group targets a specific product or service and contains ad copy aimed at that target. Structuring ad groups correctly improves your campaign's performance.
How Many Keywords Should Be Used per Ad Group?
The ideal number of keywords per ad group in Google Ads can vary depending on your campaign's goals and your budget. But some generally accepted recommendations are:
- 5-20 keywords: Using between 5 and 20 keywords per ad group generally delivers the best results. That increases the likelihood of your ads reaching your audience and makes your ad copy more specific.
- Specific keywords: Choosing specific, relevant keywords for each ad group makes your ads more targeted. Instead of "running shoes", for example, you can use more specific keywords such as "women's running shoes".
- Negative keywords: By using negative keywords in your ad group you can protect your ads from unnecessary clicks. That helps your budget be used more efficiently.
Ad Group Structuring Examples
When structuring your ad groups it is important to set a particular theme or product category for each one. Below you will find different ad group structuring examples:
| Ad Group | Keywords |
|---|---|
| Running shoes | women's running shoes, men's running shoes, best running shoes |
| Walking shoes | women's walking shoes, men's walking shoes, comfortable walking shoes |
| Trainers | women's trainers, men's trainers, best trainers |
Conclusion
How many keywords should be used per ad group in Google Ads can vary depending on your campaign's goals and your budget. But generally, using between 5 and 20 keywords lets you achieve the best results. When choosing your keywords you should consider factors such as relevance, search volume and competition. By structuring your ad groups around a particular theme or product category, you can also make your ads more targeted.
Remember, choosing the right keywords and structuring ad groups directly affects the success of your Google Ads campaigns. It is therefore important to be careful and strategic in this process.
