An advertising budget scaled to 18.6× its starting level in 11 months

The problem

Getting advertising enquiries to the team was essential to tracking a growing investment. At the Istanbul dental clinic, 132 of the 162 enquiries from an implant campaign were missing from the CRM. Those records needed to be recovered and the transfer pipeline repaired.

Supporting international enquiries required multilingual content and a connected enquiry process alongside advertising. The advertising work, which began in November 2025 at ₺22,025 a month, called for a multilingual website, interaction tracking and a pipeline for international forms.

The approach

1. 01

   We recovered missing enquiries for the CRM

   We audited the implant campaign’s enquiry flow, recovered and transferred the 132 missing records, repaired the data pipeline and built a management dashboard.

2. 02

   We built an enquiry experience in five languages

   We built the website from scratch in Turkish, English, German, Russian and French. We added an AI treatment advisor and created 1,620 redirects from old URLs.

3. 03

   We added enquiry interactions to measurement

   We included WhatsApp and AI assistant interactions in the GTM tracking setup and built a transfer pipeline for international form submissions.

4. 04

   We expanded advertising to international markets

   We opened a separate advertising account for the international patient market in August 2026. By September, more than half of the total advertising budget was allocated to international markets.

The result

The 11 months of collaboration continued with the client increasing advertising investment and expanding into international markets. The monthly budget rose from ₺22,025 in November 2025 to ₺408,900 in September 2026, reaching 18.6 times its starting level. Monthly enquiries grew from 85 to 355, reaching 4.2 times the starting level.

A concrete gap in enquiry tracking was closed by recovering 132 enquiries and transferring them into the CRM. The repaired data pipeline was accompanied by a website in 5 languages, an AI treatment advisor, interaction tracking and an international form pipeline. The growing budget and expanding scope demonstrated the client’s trust in the partnership.