27 months of continuous collaboration with an advertising budget nearly 16× the start

The problem

Sustaining a growing advertising investment required tracking enquiries alongside the appointment process. Work with the Istanbul specialist began in July 2024 with a monthly Meta advertising budget of ₺16,985. The scope included transferring advertising forms into the CRM and feeding appointment outcomes back to the advertising platform.

A complete view of the enquiry journey required connections between advertising, appointment records and the website. Matching appointments to the relevant contacts, giving management access to key indicators and providing introductory information in Turkish and English were all parts of that structure.

The approach

1. 01

   We set up audience acquisition and remarketing

   We structured Meta Lead Ads campaigns to reach new audiences and support remarketing. Advertising continued without interruption for 27 months.

2. 02

   We connected enquiries to a management dashboard

   We automated the flow of form submissions into monday CRM and built a dashboard with 11 indicators so management could track the process.

3. 03

   We fed appointment outcomes back to advertising

   We built an offline conversion pipeline through Zapier to report appointment outcomes to the advertising platform. We also audited the data linking appointment records to the relevant contacts.

4. 04

   We provided introductory information in two languages

   We built a Turkish and English website with an AI assistant for introductory information.

The result

The 27 months of continuous work were accompanied by the client’s growing advertising investment. The monthly budget started at ₺16,985 and averaged ₺273,691 over the last 3 months. A budget nearly 16 times its starting level and an ongoing partnership provided tangible evidence of the client’s trust in the collaboration.

Enquiry tracking gained a connected structure from advertising through to appointment outcomes. More than 66,500 prospective patient enquiry forms were collected over 27 months. Automated CRM transfers, a dashboard with 11 indicators and the offline conversion pipeline were built to support tracking across that process.