When there is high competition in Google search results, internal linking is among the most important determining factors. So what are the benefits of internal linking?
Internal linking: links given from content on a website to other content within the same website.
When doing internal linking in your SEO work, the aim should be to give visitors deeper information on the subject and make their task easier. As long as they are done correctly, the deep and valuable pieces of information offered for the visitor's benefit are considered more valuable by Google and other search engines. At the same time, a user-friendly internal link structure is regarded as more valuable by Google.
To do effective internal linking, the topics in the content strategy must be defined correctly. Writing content that is related or that follows on from other pieces builds a more systematic internal linking hierarchy. Links should also be made — without overdoing it — on the words or phrases where you want to give relevant, deeper information.
Alongside the content, the whole link structure of the website — homepage, categories, pages, articles — also counts as internal linking.
When there is high competition in Google search results, internal linking comes among the very first of the most important determining factors. So what are the benefits of internal linking?
The Benefits of Internal Linking
- Internal links let the user reach content and navigate the website more comfortably.
- By giving internal links, deeper information is offered to visitors through relevant connections.
- Internal links increase page views.
- They improve your PageRank value.
- They increase the time visitors spend on the site.
- Internal linking helps with crawling and indexing.
