What Are the Google Ads Campaign Types?

What is in this article?

• What Is Google Ads?
• What Are the Google Ads Campaign Types?
• What Are Google Ads Search Network Ads?
• What Is the Google Ads Display Network?
• What Are Google Ads Shopping Ads?
• What Are Google Ads Video Ads?
• Google Ads App Ads
• Google Ads Smart Ads

What Is Google Ads?

Google Ads campaign types! Google Ads is a digital advertising tool. It is Google's advertising tool where ads are shown when search terms related to your products or services are searched for, or when websites containing content relevant to our audience are visited.

What Are the Google Ads Campaign Types?

There are 6 campaign types in Google Ads. The campaign types determine where your audience can see our ads.

1. Google Ads search network ads
2. Google Ads display network
3. Google Ads shopping ads
4. Google Ads video ads

What Are Google Ads Search Network Ads?

A "Google search network ad campaign" is the campaign type where your ads are shown in the search results when terms related to one of the keywords you have chosen are searched for.

Example: an ad shown for "holiday recommendations" in Google's search engine is an example of a Google search network campaign.

What Is the Google Ads Display Network?

This is the advertising model that lets your ads be shown, as text and images in particular sizes, to your audience visiting websites that belong to the Google display network.

For example:

How Does the Google Ads Display Network Work?

Striking messages and images that will catch your audience's attention are prepared. They are targeted demographically, by topic or at your website's visitors. It is the advertising model where you pay when your images receive impressions on the targeted ad placements.

The cost of the Google display network is calculated as cost per thousand impressions (CPM). What does that mean? As shown in the image below, you determine how much you want to pay for every 1,000 impressions. If your bid is in a suitable range for Google's competitive environment, your ads start receiving impressions once they are approved.

What Are the Google Ads Display (GDN) Targeting Options?

On the Google Ads display network you can define audiences in a combination of 4 main headings. They are:

By Audience

This is the ad type where targeting is done by selecting from many predefined audiences for your GDN ad.

1. By Content Targeting (3 Options)

   – GDN topic targeting

   This is the targeting type done by entering relevant topic headings such as sport, entertainment or marketing for your GDN ad.

   – GDN keyword targeting

   This is the targeting type where, by entering particular keywords, you have your GDN ad placed in areas serving content on a matching topic.
   

   – GDN placement targeting

   This is the targeting type for where (on which channels) you want the GDN ad to be shown.
   

2. Automated targeting

   This is used for the display (GDN) network too. With this option Google can discover the best target for your site through smart learning.

Remarketing Targeting

This is the ad audience you target by building remarketing lists in order to re-engage users who have visited your site before.

What Are Google Ads Shopping Ads?

These are the ad type where you can show the products you sell to your potential customers on Google and on other web pages.

Shopping ads are run through the Google Ads panel. But to start using its campaigns you need to open a Google Merchant Center account and enter your product data into it. You can think of Google Merchant Center as the catalogue page holding your products.

How Do Shopping Campaigns Work?

Shopping ads use your existing Merchant Center product data. That is, you do not enter any keywords for targeting. You could say the product information coming from Merchant Center is at the same time the keywords. When users' searches match the product information, the ads are listed.

There Are 3 Types of Shopping Ad

1. Product shopping ads
2. Showcase shopping ads
   
3. Local catalogue ads

What Are Google Ads Video Ads?

Google Ads video campaigns are the ad type published in both YouTube and Google video partner content.

Google Ads Video Ad Types

• Skippable in-stream ads
• Non-skippable in-stream ads
• Video discovery ads
• Bumper ads
• Out-stream ads
• Masthead ads

Google Ads App Ads

App campaigns are the ad type that lets you promote your app and get it downloaded across Google Play as well as YouTube, Discover and the Google display network.

Where Are App Download Ads Shown?

• Google Search Network
• Google Search Network partners
• Google Play
• YouTube
• Google Display Network
• Google Discover

Google Ads Smart Ads

Ad copy is written and these ads are shown automatically across Google Search, Google Search Network partners, Google Maps and the Google display network.