To be able to advertise on Facebook and Instagram and use all the advertising tools (features), you need a "Facebook Business Manager ad account".
What is in this article?
- What Is Facebook Business Manager?
- What Can We Do with Facebook Business?
- How Do You Open a Facebook Business Manager Ad Account?
What Is Facebook Business Manager?
Business Manager is an ad management platform that lets advertisers manage their marketing work from a single place in order to run Facebook and Instagram ads.
What Can We Do with Facebook Business?
- You can create and manage more than one asset.
- We can grant user access and control permissions
- You can track your ad accounts.
- We can do audience work, measurement and reporting.
- We can set up conversion codes and pixels.
We will cover more of the many features of Facebook Business Manager as we go.
How Do You Open a Facebook Business Manager Ad Account?
- First go to https://business.facebook.com/.
- Click "Create Account".
- Sign in with the account details you use for Facebook. If you do not have a user account, create a Facebook account by clicking "Sign up for Facebook".
Note: to open a Business Manager account you need a real Facebook account.
- After clicking "Create Account", enter the business name, your name and your email address as below.
- Your business details and the relevant fields are filled in.
- Once you complete the registration steps your Business Manager account will be open and will look like the below.
By adding a cover and profile photo you can make it look better and easier to tell apart when other accounts are added.
Note: your Facebook Business Manager account is not open to the outside. People you have not granted permission and authority to cannot reach the information on this page.
Congratulations, the Business Manager account has been created; in the next stage you can move on to configuring the account settings.
