"Anchor text" is the clickable text of a link. It is the wording a hyperlink is attached to.
What is anchor text? Anchor text is the clickable link text — the wording a hyperlink is attached to.
Definition: a link given to a word or group of words inside a piece of text.
Example: when we say "you can learn what anchor text is from this page", we mean the link we have given.
What is in this article?
- Why Does Anchor Text Matter?
- Types of Anchor Text
- 1. Exact Match
- 2. Partial Match
- 3. Branded Match
- 4. Naked Link
- 5. Generic Link
- 6. Image Link
Why Does Anchor Text Matter?
By linking with anchor text you help make your site more SEO-friendly. Links given from one website to yours, or the other way round, mean Google sees it as a recommended site that provides value to users. That signals to Google's bots that the site is perceived as quality in the eyes of users.
As long as it is used correctly and not overdone, your chances of ranking higher in search results increase. Otherwise you may receive a penalty from Google.
When using anchor text, you should give links without overdoing it, asking: does this link provide value to my visitor?
For example, suppose we have an article titled "What Is an SEO-Friendly URL?". Whenever the phrase "SEO-friendly URL" appears in any of our articles, the links you give meaning "you can click here for detailed information" are quite valuable as long as they are not overdone.
Types of Anchor Text
1. Exact Match
A link given or received with the target keyword itself.
Example: you can find information in the field of digital marketing.
2. Partial Match
A link given where the keyword partially matches the linked page.
Example:
For a "What Is SEO" page, when we say "to learn information about SEO analysis", the link I have given on the text written in bold is a partial match.
3. Branded Match
Using the brand name as the link text.
Example:
For your SEO work you can take advantage of the free features of Ubersuggest.
4. Naked Link
A link type where the link itself is written out openly
Example:
You can find information about digital marketing at www.dijitalpi.com.
5. Generic Link
The type where the link is attached to a call to action.
Example:
DijitalPi also has information in the field of marketing. You can click here to look at that information.
6. Image Link
The type given by adding alt text and a link to an image.
Example
When you click the DijitalPi logo you reach the homepage.
